New Winter Classic Commercial Setting Hearts On Fire
Did you catch the above Winter Classic commerical during the Bears’ loss last night? Because NBC played it during the game, and it was awesome. Fantastically awesome.
And, as Puck Daddy asserts, the NHL is starting to figure out their marketing a bit better these days:
A major failing for NHL marketing under Gary Bettman has been the NHL’s inability to relate its product to causal, mainstream sports fans that pledge their allegiance to other sports.
It can’t sell violence to football fans. It can’t sell athletic artistry to basketball fans. But right here, the NHL connected baseball iconography to professional hockey in a way that says, “We’re coming into one of your temples, and we’re going to honor it with the same dedication to tradition, blue-collar ethics and entertainment that keeps you coming to the ballpark every season. Give us a shot.”
The only thing missing is a pair of mittens holding some peanuts and Cracker Jack.
Greg brings the fire; I bring the blockquote.
However, I can think of a few other things that are missing, namely the drunk girls in the right field bleachers who haven’t paid attention since the first inning but love LOVE THEIR CUBBIES WHOOO, or the awful food choices or maybe Sammy Sosa corking his bat somewhere, but hey, who’s keeping track?
Shameless Cub bashing is in, no matter what the season.
Also see: Chi City Hockey.
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