Lost Time Is Not Found Again is what the MPS blog crew has been reading today.

+ Chris Mihm, enhancing that personal brand. {The Blowtorch.}

+ Sports media predictions for 2009. {Sports Business Journal.}

+ Andy Pettitte rejects Yankees offer. {Sliding Into Home.}

+ Thirty of the best NBA Sports Illustarted covers. {Uncoached.}

+Non-sports: Live coverage of Macworld’s keynote speech. {Engadget.} Blago tapes get release date. {Chicagoist.}

Quotable:

“Well, our attendance is actually up a skosh as of this morning when we look at it. Our gate receipts will probably be about flat, up a little bit in the U.S. We’re sharing best practices with our teams as they work hard to provide better value for the fans and get ready for the renewal of their sponsorships and the season tickets. We think that by working hard, providing better value, watching our costs very carefully and prudently, that we’ll be able to get through this in pretty good shape.” – NBA commissioner David Stern