Tiger’s Back, So Nike Made A Commerical About It
Tiger Woods returns to action this weekend at the WGC Accenture Match Play Championship. So, Nike made a somewhat humorous commercial about it. Observe:
Ha, that’s funny. The party is over for the likes of Trevor Immelman, Stewart Cink, Anthony Kim, Justin Leonard and Carl Peterson. Except, as Josh Alper points over at NBC today, this really doesn’t make any sense at all.
The problem is that the party’s just starting for those guys. With Woods back, more eyes will be watching tournaments when Kim plays well and that will benefit him the way it helped guys like Sergio Garcia and Phil Mickelson grow in stature as would-be Woods killers. Woods has to slow down at some point, that’s just a guess since he’s never shown a sign of it, and whoever emerges as the world’s best player will reap massive benefits as the man who slayed the king.
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Woods’ tide lifts all boats, both in financial renumeration and amount of attention. Just ask Rocco Mediate, who went from anonymous tour member to media darling because he lost to Tiger at Torrey Pines.
This is an interesting take, and I’ll say that it makes a hell of a lot of sense, especially to the casual golf fan. Woods is golf. Golf is Woods. But hey: I suppose Nike can slip up here and there and we’ll still be gobbling up their commercials.
They do have an impressive track record, after all.
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