Lost Time Is Not Found Again is what the MPS blog crew has been reading today. Maybe.

+ Which celebrity cheerleader do you want heading your squad? {BettorFan.}

+ Jerome Bettis has his own Cuervo tequila. {Pittsburgh Sports and Mini Ponies.}

+ Taking the RPI ratings to task. {The Dagger.}

+ Is MLB testing the limits of uniform adverting at the WBC? {Big League Stew.}

+ Non-sports: Six companies Google should by now. {TechRadar UK.} Dark Was The Night: The National - “So Far Around The Bend.” {PitchforkTV.}

Quotable:

“With everyone fretting about the steroids era and how it frayed the carefully woven fabric of baseball history, ask yourself this: Does any of it matter? Bonds remains the best leftfielder I’ve ever seen in person. I’ll never forget watching Roger Clemens in his prime. I never turned the channel when Manny was batting for the Red Sox — never, ever, ever, not once. A-Rod fetched the highest price in each of my fantasy auctions this decade. I probably paid four grand to Fenway scalpers from 1999 to 2001 to watch Pedro pitch even though I was broke. Some of them cheated for an edge they didn’t need; others stayed clean. I will remember them all.

Maybe we overthink this stuff. The truth is, either you’re great or you’re not.” – Bill Simmons