Will Vitaminwater Turn To Dwight Howard And Chauncey Billups Soon?
So, if you haven’t noticed, Vitaminwater has been advertising the crap out of LeBron James and Kobe Bryant with this 24 vs. 23 campaign. It’s been a staple during commercial breaks on TNT during the playoffs, and a supplement to the debate on ESPN.com. Or maybe I shouldn’t call it a supplement … I SHOULD CALL IT A SITE TAKEOVER:
This originally worked out well for Vitaminwater. Everyone thought the Cavs and Lakers were going to the Finals, and that would have meant more exposure and more money for them. Also, everybody likes debating about LeBron and Kobe because it makes them feel special inside. But this brilliant marketing ploy is starting to crumble.
LBJ and the Cavs are down 3-1 after last night, and the Nuggets are giving the Lakers a run for their money in the West, as that series is knotted at two games each headed into tonight’s game.
According to Darren Rovell, Vitaminwater might be scrambling to use two of its other endorsers that play for the opposing squads:
As we eluded to last week, Orlando Magic center is a Vitaminwater guy. Well, so too is Denver Nuggets guard Chauncey Billups. If it’s Magic-Nuggets, expect the folks at Vitaminwater to utilize both Howard and Billups in some sort of spot. Ad insiders are certainly watching to see how quickly the brand can put something to market and whether they’ll just do Web advertising and YouTube or if they’ll be nimble enough to put something on the air.
Another option? The Lakers win and it’s Dwight vs. Kobe. Then Vitaminwater can just dub Howard’s face on top of LBJ everywhere in the existing ads, and call it a day. No one will notice.
And by “no one” I mean “everyone.”
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