Presuming it’s OK to admit that I love the Smurfs, I’ll ask you this: remember that time when the Smurfs always used to take the word “Smurf” and replace it with every other word in their sentences and language in order to be humorous?

Well, ESPN tried that on Monday with Brett Favre playing the role of “the smurf language” and Colin Cowherd playing the role of Gargamel. Or something. Point being: Cowherd set what is, I believe, the record for the most times saying the words “Brett Favre” on a single television show.

ESPN put out a press release prior to this event, they called up the Guinness Book of World Records and they did not seem to care that it would irritate every human being on the planet that was stupid enough to tune into “SportsNation” that afternoon. Why didn’t they care? Richard Deitsch explains via Twitter:

From Nielsen: Vikings-Pack draws a 13.2 national rating. Seen by an average of 21.8 million viewers. Most-watched cable sports telecast ever

In the words of that creepy serial killer from South Park, “DO YOU SEE???? DO YOU????”

Seriously, I’m not exactly sure why I haven’t bothered accepting the fact that — and although I’m generally not superb about acceptance of crappy things sometimes, I feel a little bit better that most of the sane portions of America seem to agree with me — we cannot stop Brett Favre. We cannot kill Brett Favre. We cannot even hope to contain Brett Favre.

He is the unmovable object, etc., etc. And when he ran up against the Vikings on Monday Night Football (if this was the NBA, I’d be blog-winking at David Stern for his amazing skedding powers) everyone watched. Everyone. So, trust me peeps, just follow my lead and stop caring. It feels a lot better even if it shouldn’t.