Posts Tagged Central Florida Golden Knights

November 5th, 2009

Jordan Wears Jordans; Adidas Drops UCF

By Ryan Corazza

So, remember when Marcus Jordan said he’d be wearing his daddy’s shoes when the season started, and not adidas, even though UCF has a contract with adidas?

I understood where he was coming from, because it’s just a pair of shoes, and it’s not every day — or ever, really — that your dad has his own brand of basketball shoes. But hey, when there is a written contract that involves money and exclusivity and you break that, well, you’re going to get your comeuppance.

Marcus decided to wear Jordans last night in UCF exhibition opener. And now adidas has dropped UCF:

Marcus Jordan stuck to his guns and wore his father’s iconic Nike Air Jordans, a decision that has cost the University of Central Florida its six-year, $3 million exclusive contract with adidas.

Adidas spokeswoman Andrea Corso said in an e-mail to the Orlando Sentinel, “The University of Central Florida has chosen not to deliver on their contractual commitment to adidas. As a result we have chosen not to continue our relationship with them moving forward.”

In Marcus’ defense, regional adidas peeps reached an agreement with the school that said he could wear the shoes. It wasn’t until higher-level adidas execs got involved that there was objection from adidas to him wearing his dad’s kicks. And he wore white Jordans that didn’t have any prominent jumpman logos on them. They blended in with his teammates’ white adidas ones. It’s not like he was trying to draw attention to himself.

It still remains to be seen whether the school will have to pay back adidas for any gear they’ve received.

Oh, and here’s an easy solution for UCF if they’re looking for a new sponsor now: sign with Jordan brand/Nike.

October 20th, 2009

In Which Marcus Jordan’s Feet Become Blogworthy

By Ryan Corazza

So, Marcus Jordan will be playing basketball this season as a freshman for the University of Central Florida. It’s an adidas school. UH OH. But Marcus has said he’s cool with rocking adidas gear, just as long as he can still wear his dad’s shoes on his feet.

If this seems like a reasonable compromise to you — it’s um, rare, a player’s father has the most iconic basketball shoes, you know — I would agree.

But, sometimes the world doesn’t quite run on logic. It runs on money and previously existing contracts. As such, adidas isn’t quite cool with Jordan wearing his dad’s shoes, reports Darren Rovell.

Soon after the comments were made, UCF athletic director Keith Tribble told AOL’s Fanhouse that the freshman could make the decision for himself since there had been a previous precedent set with a UCF football player who wore a different brand of shoe due to the fit.

But adidas spokesperson Andrea Corso told CNBC that no compromise had been reached with the school.

“We are in negotiations for a future relationship regarding the broader UCF athletic program,” Corso said. “What I can say is that these relationships are based upon agreed deliverables for both parties.”

Rovell is saying this isn’t a Nike vs. adidas thing, it’s about a breach of contract. Jordan wearing his dad’s shoes would be in violation of UFC’s contract with adidas. He’s already a big draw for the program; if he’s wearing non-contract shoes as a high-profile figure that’s more exposure for the Jordan brand, and less for adidas, the brand that has an agreement with the school. I see where adidas is coming from here.

If Jordan is forced to wear adidas? He should totally rock sambas in protest.

April 6th, 2009

Breaking News: Marcus Jordan Commits To University Of Central Florida

By Jillian Jesk

This post was written by MPS personality Jillian Jesk.

I just got off the phone with Marcus Jordan. He told me he’s committed to the University of Central Florida in Orlando.

Jordan was also looking at Iowa, Butler, Davidson, Stanford and Oklahoma, but thought UCF gave him the best chance at success. It was on his visit to UCF that Jordan knew he wanted to go there.

“It’s just a great atmosphere and everything they offer fits your needs,” Jordan told me. “It was pretty difficult because it’s a big decision and I wanted to be sure I made the right one.”

UCF is giving Jordan a full scholarship and has told him he has a chance at a starting position.

“They definitely said I have to earn it,” Jordan said. “So they gave me a challenge and I love a challenge so it’s a great opportunity.”

Jordan felt comfortable with the coaching staff and is looking forward to playing in coach Kirk Speraw’s three-guard offense.

“I’m most likely going to be playing the one and two,” he said.

The perks of playing at UCF include more than just basketball.

“I’m going to be not too far from my dad,” Jordan said. “Im just looking forward to playing a significant amount of minutes and being with my old Whitney Young teammate A.J. Rompza.”

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