Why Michael Jordan Bought The Bobcats
I was a bit surprised Michael Jordan stepped up to become principal owner for the Bobcats at the end of last week, namely because everything I’d read indicated the contrary. Jordan apparently didn’t want to put up all the money himself, and he was hard-pressed to find others who were willing to go in with him.
Factor in that when the Bobcats lost money — which is something they’ve been doing of late — it’s now Jordan losing the money. As the principal owner, he stands to lose more now than before.
So why is a guy that seems more interested in golf instead of focusing on the team as the head of basketball operations — this is the perception, and perhaps not the reality, mind you — going all in now?
Because this is Michael Jordan. And Michal Jordan, as we found out from his HOF speech, always has to prove the doubters wrong.
From Henry Abbott of TrueHoop:
Sources say that what Jordan wants more than anything is to prove once again to the doubters that he is the best in the business. Anyone who has seen him play basketball knows he’s allergic to losing. Yet, a decade into his time running NBA front offices, he still hasn’t had any significant success. Maligned for picking Kwame Brown first overall for the Wizards in 2001, he was then fired for his part in an underperforming Wizards front office, and laughed at again in Charlotte for picking Adam Morrison with the third pick in the 2006 draft.
The difference this time is if Jordan loses, if the team and revenues struggle, his pocket gets hit in a big way. This wasn’t the case when he was a competitor on the court.
So in that sense, it’s a risk. Perhaps a big risk. But this is Michael Jordan. And the challenge of proving everyone wrong trumps all.



