Gatorade (or, “G,” if you prefer) is releasing a new Michael Jordan Gatorade in preparation for his Hall of Fame induction. I have received  a sample of it, and it is awesome. It is, in fact, better than real Gatorade. (Proof you say? How about this: I exercised after drinking it. And I’m a blogger who’s scared of the sun. What more do you need, kind sir/madam?)

Anyway, the G peeps are doing a big push on it, and it makes sense: while Gatorade is symbolically embraced within sports culture, no one athlete is more recognizable with the brand than Jordan himself. And part of that push is the new commercial for this G product that you see below.

Double bonus? Everybody’s favorite pop-culture-meets-sports blogger Chris Littmann (of FirstCuts fame) was able to find, via HypeBeast, a video of the artsy people assembling the commercial. Naturally, it’s quite awesome.

See it after the jump. Keep reading →