Well Then: Nike Giving Back Confiscated LeBron James Tapes
At one point, I was enraptured with this LeBron James/Jordan Crawford/Nike dunk story. Here was the Greatest Basketball Player On Earth allegedly having Nike confiscate video of himself getting dunked on because of his precious little image, and the fact that these summer pickup games aren’t usually fair game to the media. It helped that I’m a big Jordan Crawford fan, too.
But now that video of it is out, and we know how much each tape went for, that should be that right? Unless LeBron comes out with a statement, the life of this story has pretty much ended.
But wait! There’s more!
Nike is giving back the confiscated tapes to the two credentialed journalists. Curious timing, eh? Again, the excuse is as such: the confiscation had nothing to do with the actual play, but the media policy of not filming pickup games. (Which, remember, wasn’t a written policy at this camp; the pickup game was going on during a time when filming was permitted.)
There’s still a logic hole here, though: if they are sticking by it’s against policy, then why are they giving the tapes back? And now of all times, after other videos have been released? The timing on this, again, is all too curious. It looks like a bit of a backpedaling at this point.
One interesting part of this: Nike claims only one of the tapes has the dunk on it. And since it’s from a credentialed videographer, it should be from a courtside angle and of better quality than the other two.
So, we’ll have that to look forward to. But as we already know, the dunk wasn’t that great.




As the media often does — and as I was completely and totally
The Nike brass have spoken. And they’re saying exactly what they told the two videographers when they originally confiscated the tapes: the camp has a no videotaping policy.
My favorite story of the week —