The Onion Unites With Comedy Central For Sports Show
And I think it should be a successful endeavor. Now, I’m not talking ratings here. I have no clue if people are going to watch this show or not. But, if this is the template, they’re off to a good start:
The as-yet-untitled pilot will be based on the Onion Sports Network online video series and take on teams, fans, sports products and sports coverage. The show will be geared toward sports lovers and long-time followers of the Onion.
“We are thrilled to be in business with a cultural icon like the Onion to give our audience the sports show they deserve,” said Comedy Central programming president Lauren Corrao. “The short-form content on the OSN Web series is outstanding, hilarious and exactly what you’d expect from the gang. We’re really excited to take this great idea and turn it into a regular, weekly series.”
The Onion is consistently one of the smartest and funniest places on the Web, and when they rolled out the Onion News Network back in ‘07, it fell right in line with their print content: original, hilarious, sharp. (We’ve featured a few from the Onion Sports Network on this here blog.) If this show is an extension of their preexisting style and brand, I don’t see any reason why it won’t be relevant or make me laugh. I do wonder, though, if it’s all going to be satire. All the Onion Sports Network stuff isn’t based in reality; it’s just made-up ridiculousness. This show might really succeed if it’s also touching on sports topics that are based on what’s really going on that particular week or month.
Or it might be like that Jeff Dunham bro’s show. The dude with the puppets. I’ve heard he’s not very good.


