NEW YORK, Jan. 20, 2010 – The Los Angeles Lakers’ Kobe Bryant has retained the top spot on the NBA’s Most Popular Jerseys list, the ranking he has held since the start of the 2008-09 season. The rankings are based on sales at the NBA Store in New York City and NBAStore.com since the start of the 2009-10 NBA season.
 
The Cleveland Cavaliers’ LeBron James maintains the No. 2 spot, while the Orlando Magic’s Dwight Howard and the Chicago Bulls’ Derrick Rose appear in the Top 5 for the first time. Howard makes a dramatic jump, moving from No. 10 to No. 3 on this year’s list. Rose’s popularity continues to grow and moves into the No.4 spot from No.11 last season. The Miami Heat’s Dwyane Wade rounds out the Top 5.
 
Shaquille O’Neal makes his way back into the Top 10 for the first time since June 2008 at the No. 9 spot, while Kevin Durant re-emerges on the list for the first time since January 2008. Denver Nuggets’ Carmelo Anthony also moved up the list from No. 15 to No. 11.
 
The Los Angeles Lakers once again top the list of Most Popular NBA Team Merchandise. The Boston Celtics hold on to the No.2 spot for the second year in a row while, the Cleveland Cavaliers move up from No. 4 last season to No. 3.
 
This season marks the fourth with adidas as the official oncourt uniform and apparel provider for the NBA. Below are the NBA’s Most Popular Jersey and the Most Popular Team Merchandise lists.       
                                                                                              
TOP 15 PLAYERS                                                  
Kobe Bryant – Los Angeles Lakers                         
LeBron James – Cleveland Cavaliers                    
Dwight Howard- Orlando Magic                                      
Derrick Rose – Chicago Bulls                                      
Dwyane Wade – Miami Heat                                          
Kevin Garnett – Boston Celtics                                       
Chris Paul – New Orleans Hornets                                 
Paul Pierce – Boston Celtics                                          
Shaquille O’Neal – Cleveland Cavaliers                          
Pau Gasol – Los Angeles Lakers                                    
Carmelo Anthony – Denver Nuggets                   
Steve Nash – Phoenix Suns
David Lee – New York Knicks
Allen Iverson – Philadelphia 76ers
Kevin Durant – Oklahoma City Thunder               

TOP 10 TEAMS

1. Los Angeles Lakers
2. Boston Celtics
3. Cleveland Cavaliers
4. New York Knicks
5. Chicago Bulls
6. Orlando Magic
7. Denver Nuggets
8. Miami Heat
9. San Antonio Spurs
10. Phoenix Suns